

Data and Community Theatre - A Six-Part Series (Part 1)
Part 1: Why Data Matters in Community Theatre Your instincts (and certainly most current research in online searches) might tell you the data that matters most is ticket sales, revenue, and social media patterns- the traditional stats and metrics we've been studying for a long time, as well as the data revolving around ticket buying behavior. But, there's more to this new trend that proves the significance of data (and a diverse array of data) in your arts organizations. What


Riverfront Playhouse
Riverfront Playhouse was created in 1981 by a few local theatre lovers with the vision of providing a community theatre for the Redding area. The first play at Riverfront Playhouse opened on July 10, 1981 at 1620 East Cypress Avenue. The following year we became a 501-c3 non-profit corporation. We are the region’s longest continually operating, all volunteer, community theatre. Today we celebrate our brand new Riverfront Playhouse at 1950 California Street in Downtown Redding